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SELECTED
WORK
THE CITY OF MADMEN
WINTER NIGHT HEROES
LUNCHBREAK RESCUE
BODYARMOR LYTE'S CS
CARNAL
VACINA PARENTE
To show how fast and easy it is to pay with Elo on Google Pay, we made a real purchase in a situation where every second counts.
The new Corinthians jersey campaign is a tribute to São Paulo, a city that never slows down.
Chaotic, intense, loud and alive, São Paulo is not an easy place to live. It takes a certain kind of madness to keep up with its rhythm. The same madness that moves Corinthians fans.
The campaign captures this restless energy through the city’s streets, buildings and people, connecting the chaos of São Paulo to the passion of Corinthians.
A jersey born from madness.
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Winter keeps most people indoors. The cold is too brutal, the nights are too long. But not for the Winter Heroes.
They're the night nomads. The moon fans. The ones who wait for the PM, not the AM. They break the ice with their daring looks and conquer the cold with their inner heat. Below zero, they're up to everything, always on the go to live it up.
For this Jack Daniel's & Coca-Cola campaign, we celebrated the bold in the cold. The ones who don't just survive winter—they own it. Because winter isn't for everyone. It's for the brave.
Winter Night Heroes: Born ready for the long night.
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Every day, across the UK, lunch breaks get quietly swallowed by meetings, deadlines, and the pressure to keep working. What should be a simple daily reset has become another casualty of grown up life.
So we created a Lunchbreak Rescue Service, led by the internet’s favourite prankster, Max Fosh, to save Britain’s lunch breakers at their most desperate hour.
The roving Lunchbreak Rescue squad hit shopping centres across the UK, armed with nothing but an interactive billboard and a dream (free Greggs meal deals for all).
BODYARMOR LYTE'S COMMUNICATION SYSTEM
COCA COLA COMPANY
ART DIRECTION
2025
We developed the communication system for BodyArmor Lyte, a new brand within The Coca-Cola Company, establishing its expression from the ground up.
We defined how the brand speaks, appears, and behaves across touchpoints — from tone of voice and photography to key visual systems and daily social presence — creating a clear, consistent, and scalable framework.
I led the visual direction of this system, shaping the aesthetic, photography, composition, visual rhythm, and the logic behind every brand expression.
During the pandemic, indigenous communities found themselves fighting not just the spread of COVID-19, but another insidious threat: misinformation. Fake news, often spread via WhatsApp by foreign missionaries and pastors, discouraged vaccination and sowed distrust. It was a silent battle, making the work of health professionals even harder in regions already fraught with challenges.
To tackle this, we decided to fight fire with fire. Using the same platforms and techniques that fueled the spread of misinformation, we crafted a campaign that disguised truth as virality. Through carefully designed messages tailored to resonate with indigenous communities, we countered myths with facts, empowering individuals to take control of their health.
The result? A ripple effect of clarity and trust. We didn’t just share information; we bridged gaps, broke down barriers, and reached
those who needed it most. In a time of isolation and fear, we turned the very tools of confusion into instruments of hope.
We chose the circle as the central visual element, symbolizing the unity and versatility of MºUSIK. This shape reflects our philosophy of complete and integrated management, without corners or breaks in the process.
We utilized technology to enhance music reach, reinforcing the connection between music and technology. The new visual identity not only represents the essence of MºUSIK but also resonates with the audience, creating a clear and memorable visual presence.
This identity positions as an innovative brand, ready to redefine the standards of the Brazilian music market.