NIKE CORINTHIANS
@wieden+kennedy
my role ︎︎︎ concept, art direction
photography by gabriel bianchini
@wieden+kennedy
my role ︎︎︎ concept, art direction
photography by gabriel bianchini
The new Corinthians jersey campaign pays tribute to São Paulo, a city known for its endless energy and frenzied pace of life. To live here, you need to be a little bit insane, just like our team. São Paulo is a city of extremes, with its intense traffic, dizzying skyscrapers, and chaotic street life. It's a place where madness is embraced and celebrated, just like the passion and energy of the Corinthians fans.
To represent and convey this unique spirit, we carefully designed the campaign shoot, choosing locations that epitomize the madness and energy of São Paulo. From the bustling streets to the dizzying heights of the city's skyscrapers, the shoot captures the unrelenting character of the city and its people. The new jersey itself embodies this same spirit, reflecting the city's vibrant and chaotic character.
To represent and convey this unique spirit, we carefully designed the campaign shoot, choosing locations that epitomize the madness and energy of São Paulo. From the bustling streets to the dizzying heights of the city's skyscrapers, the shoot captures the unrelenting character of the city and its people. The new jersey itself embodies this same spirit, reflecting the city's vibrant and chaotic character.