BURGUER KING
@miamiadschool
my role ︎︎︎ concept, art direction, illustration
@miamiadschool
my role ︎︎︎ concept, art direction, illustration
Burger King is known for grilling their burgers on an open flame, so we decided to leverage this unique selling point to create a bold and attention-grabbing campaign. Our idea was simple yet provocative: choose to be cremated when you die, and we'll reward you with a free Whopper for life.
This concept was central to a fully integrated campaign that aimed to promote the Burger King brand and generate awareness. We crafted a range of creative assets, including billboards, social media posts, and video ads, all of which embraced the bold, irreverent spirit of the Burger King brand.
This concept was central to a fully integrated campaign that aimed to promote the Burger King brand and generate awareness. We crafted a range of creative assets, including billboards, social media posts, and video ads, all of which embraced the bold, irreverent spirit of the Burger King brand.