DIOGO BUENO

art director & designer















NIKE | PHANTOM

Dozens of headlines in dozens of places,celebrating one special kind of player: the low profile.

During the launch campaign of Nike Phantom VSN, a precision boot for low profile players, Nike asked us to translate that concept into an OOH for a playball in São Paulo. We decided to cover the entire place with headlines provoking the phantom attitude, in spots impossible to ignore: from the goalpost to the urinal. In the end, Nike decided to export the idea for other courts in the city.


Dezenas de títulos em dezenas de lugares, homenageando um tipo específico de jogador: o come-quieto.