
NIKE
@wieden+kennedy
my role ︎︎︎ creative art director, illustration, graphic design
@wieden+kennedy
my role ︎︎︎ creative art director, illustration, graphic design
Nike Zoom Pegasus is an icon of high performance running. In 2018, that icon was reinvented based on insights from runners like the world's fastest marathonist, Eliud Kipchoge.
Two digital medals were created for the running challenges that launched Pegasus in São Paulo, which had the following concept: find the fastest women in the city.
The wings in both evoque the essence of Pegasus and the lines resemble to running routes on Nike+ app,where the challenges were promoted.
Two digital medals were created for the running challenges that launched Pegasus in São Paulo, which had the following concept: find the fastest women in the city.
The wings in both evoque the essence of Pegasus and the lines resemble to running routes on Nike+ app,where the challenges were promoted.





