
NIKE
@wieden+kennedy
my role ︎︎︎ creative art director
@wieden+kennedy
my role ︎︎︎ creative art director
Dozens of headlines in dozens of places,celebrating one special kind of player: the low profile.
During the launch campaign of Nike Phantom VSN, a precision boot for low profile players, Nike asked us to translate that concept into an OOH for a playball in São Paulo. We decided to cover the entire place with headlines provoking the phantom attitude, in spots impossible to ignore: from the goalpost to the urinal. In the end, Nike decided to export the idea for other courts in the city.
During the launch campaign of Nike Phantom VSN, a precision boot for low profile players, Nike asked us to translate that concept into an OOH for a playball in São Paulo. We decided to cover the entire place with headlines provoking the phantom attitude, in spots impossible to ignore: from the goalpost to the urinal. In the end, Nike decided to export the idea for other courts in the city.











