NIKE
@wieden+kennedy
my role ︎︎︎ concept, art direction
@wieden+kennedy
my role ︎︎︎ concept, art direction
Nike's launch campaign for the Phantom VSN, a precision boot for low profile players, celebrated a special kind of athlete - one who lets their performance speak for itself. To bring this concept to life for a playball in São Paulo, Nike tasked us with creating an OOH campaign that captured the essence of the "phantom attitude." We decided to cover the entire venue with bold and provocative headlines that celebrated low-profile players, strategically placed in spots that were impossible to ignore - from the goalposts to the urinals. The messages were designed to be daring and impactful, encouraging players to give their best on the court and embody the spirit of the "phantom attitude."
The campaign was a resounding success, prompting Nike to export the idea to other courts throughout the city.
The campaign was a resounding success, prompting Nike to export the idea to other courts throughout the city.