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WIEDEN+KENNEDY
@wieden+kennedy
my role ︎︎︎ concept, graphic design, art direction, illustration
@wieden+kennedy
my role ︎︎︎ concept, graphic design, art direction, illustration
We ensured that the Wiedenisms philosophy was not only a guiding principle in our work, but also a visible part of our office culture in São Paulo. To that end, we created a visual identity that embodied the values and principles of Wiedenisms, which included collaboration, creativity, and risk-taking. This fostered a sense of pride and ownership in these values throughout our office.
Our W+K São Paulo visual identity served as a constant reminder of our commitment to excellence in advertising and our dedication to the Wiedenisms philosophy.
Our W+K São Paulo visual identity served as a constant reminder of our commitment to excellence in advertising and our dedication to the Wiedenisms philosophy.
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