![](https://freight.cargo.site/t/original/i/7683b4dca58d79781a1c327cdec4e69d20c3b633f95b5148b770a47661178e78/BOARD-1.gif)
WIEDEN+KENNEDY
@wieden+kennedy
my role ︎︎︎ concept, graphic design, art direction, illustration
@wieden+kennedy
my role ︎︎︎ concept, graphic design, art direction, illustration
We ensured that the Wiedenisms philosophy was not only a guiding principle in our work, but also a visible part of our office culture in São Paulo. To that end, we created a visual identity that embodied the values and principles of Wiedenisms, which included collaboration, creativity, and risk-taking. This fostered a sense of pride and ownership in these values throughout our office.
Our W+K São Paulo visual identity served as a constant reminder of our commitment to excellence in advertising and our dedication to the Wiedenisms philosophy.
Our W+K São Paulo visual identity served as a constant reminder of our commitment to excellence in advertising and our dedication to the Wiedenisms philosophy.
![](https://freight.cargo.site/t/original/i/ab1181d9e76e8c24807e189d49d07cea4e9736b7618a31ca9809f462bdad7445/IMG_0597.png)
![](https://freight.cargo.site/t/original/i/5fb1f0f940a75697ac1da7a21e74ab66fdd5d6ea60c98094361cc36f0272eb0b/garrafinhas.jpg)
![](https://freight.cargo.site/t/original/i/ac1e31d49498af14ef0a341448357a5c68d1cac2b82e85d96d60259177cd332e/2.jpg)
![](https://freight.cargo.site/t/original/i/1190906b065ba8fe9af08c2c8ebe674177afca5b3c00da5d23992672298e3529/bandeira.jpg)