BODYARMOR LYTE'S COMMUNICATION SYSTEM
COCA COLA COMPANY
ART DIRECTION
2025
We developed the communication system for BodyArmor Lyte, a new brand within The Coca-Cola Company, establishing its expression from the ground up.
We defined how the brand speaks, appears, and behaves across touchpoints — from tone of voice and photography to key visual systems and daily social presence — creating a clear, consistent, and scalable framework.
I led the visual direction of this system, shaping the aesthetic, photography, composition, visual rhythm, and the logic behind every brand expression.