Every day, across the UK, lunch breaks get quietly swallowed by meetings, deadlines, and the pressure to keep working. What should be a simple daily reset has become another casualty of grown up life.
So we created a Lunchbreak Rescue Service, led by the internet’s favourite prankster, Max Fosh, to save Britain’s lunch breakers at their most desperate hour.
The roving Lunchbreak Rescue squad hit shopping centres across the UK, armed with nothing but an interactive billboard and a dream (free Greggs meal deals for all).